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Celebrating 115 Years Of History With Alfa Romeo
On June 24th, Alfa Romeo proudly marked its 115th anniversary, celebrating a remarkable legacy of Italian passion and performance; a perfect fusion of heritage and innovation.
Rich History & Italian Passion
Alfa Romeo is celebrating its 115th anniversary and has unveiled a special commemorative logo that reflects the brand’s rich heritage of Italian passion, style, and motorsport excellence. The new design features a bold “115” with the iconic Biscione emblem, symbolising the brand’s drive for innovation and its deep connection with the “Alfisti” community. The logo’s launch coincides with historic milestones, including the 1930 Mille Miglia victory and the 1923 debut of the Quadrifoglio, both pivotal moments that helped shape Alfa Romeo’s legendary status.
The anniversary also aligns with several other key celebrations in 2025, such as the centenary of the Alfa Romeo GP Tipo P2’s World Championship win, the 75th anniversary of the 1900 model’s debut, and the 70th anniversary of the Giulietta Berlina. These milestones highlight Alfa Romeo’s enduring influence on automotive design and performance. Through this commemorative campaign, Alfa Romeo not only honors its storied past but also reaffirms its commitment to innovation and excellence as it looks confidently toward the future.
Test Drive An Alfa Romeo For The Chance To Win a Trip to Milan*
To mark 115 years of Alfa Romeo's passion for performance and design, we’re offering you the chance to win a weekend in Milan, Italy. Simply take a test drive in any Alfa Romeo vehicle at your local Stellantis &You dealership before 31st August 2025, and you'll be entered into our prize draw.
Explore the full Alfa Romeo range, including the fully electric Junior Elettrica, the stylish Stelvio and Tonale SUVs or the sporty Giulia. Each model offers a unique blend of innovation, Italian craftsmanship, and driving excitement.
Discover latest Alfa Romeo offers
Terms & Conditions
*Terms & Conditions apply. To be eligible for the prize draw, entrants must partake in a test drive of an Alfa Romeo between 28th July and 31st August 2025. Following the test drive you will be provided access to an online portal to enter the draw. Over 18s and UK residents only.