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    Alfa Romeo Cuorerosso concept

    Alfa Romeo unveils the Cuorerosso concept at the 2026 Paris Motor Show

    21 October 2026

    Alfa Romeo has unveiled the striking new Cuorerosso concept car, offering a glimpse into the design philosophy and direction that will shape the brand’s future. Making its world debut at the 2026 Paris Motor Show, Cuorerosso brings together three pillars at the heart of Alfa Romeo: red, Italy and sportiness.

    Rather than previewing a specific production model, Cuorerosso acts as a manifesto for the future of Alfa Romeo, exploring how design, technology, functionality and driving enjoyment could come together as the brand enters a new era of mobility.  At the heart of the concept is Alfa Romeo’s ‘bellezza necessaria’, or ‘necessary beauty’, design philosophy. The approach focuses on removing the superfluous and bringing together aesthetics, functionality, technology and quality in one distinctly Italian design language.

    The result is a dramatic 2+2 coupé combining Gran Turismo elegance with supercar-inspired proportions. Classic Alfa Romeo design cues have also been reimagined for the concept, including the iconic Scudetto grille, Trilobo front design and distinctive ‘Coda Tronca’ rear treatment

    Alfa Romeo Cuorerosso concept Alfa Romeo Cuorerosso concept

    Cuorerosso also signals Alfa Romeo’s vision for a flexible, multi-energy future, with different powertrain solutions designed to meet a range of customer needs while retaining the character, performance and driving enjoyment synonymous with the brand. 

    At Stellantis &You UK, we’re excited to see how the ideas showcased by Cuorerosso help influence the next generation of Alfa Romeo models, as the iconic Italian brand looks towards the future while remaining true to the qualities that have defined it for more than a century.

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