The design marker for the future of Fiat - celebrating a century of Lingotto

For their 100th anniversary, Fiat anticipates a vision for future FIAT models, inspired by signature aspects of the design marker, the Lingotto. These aspects include the world-famous rooftop track: including its characteristic lightness, optimization of space, and the intensity of its façade.

FIAT celebrated the 100^th anniversary of the iconic Lingotto: a century has gone by since the core production facility was officially opened on the 22^nd May 1923, quickly establishing the site as a major centre for Italian industry. The famous building now has a new life and purpose but continues to be an engine of new ideas and inspiration. For FIAT, Lingotto is a place where heritage meets the future. In its early days, its iconic structure and features were a manifesto that truly catapulted FIAT into the 20^th century. Now, it has become a manifesto once more of the brand’s renewed vision of the 21^st.

Ginevra Elkann, President of Pinacoteca Agnelli said: “Today is a special day: the Lingotto was officially opened by my great grandfather, exactly 100 years ago. It was a very proud moment: a huge step forward for FIAT, and for the Italian industry in general. Corbusier called it "one of the most impressive sights industry has ever offered. The Lingotto has been an icon of Italian production, of renewal, transformation, and remains to this day an engine for new ideas. In the 80s we were in search of a new purpose, so my grandfather decided to turn it into what you see today: shops, offices, hotels, and culture fulfilled by the artistic mission of Pinacoteca Agnelli.  Recently relaunched through a new ambitious programme of exhibitions and events, the Pinacoteca has become a new destination for a diverse and young public. Thanks to the hanging garden on La Pista 500 with its spectacular art installations, to Casa 500 and its FIATCafé500, Pinacoteca Agnelli is today one of the most visited museums in the city."

The Lingotto building found a new vocation in the 80s when it was inaugurated to the city of Turin, and the collection of Giovanni and Marella Agnelli became its core symbolically. Today the opening of La Pista 500 allows the public to reconnect with the original identity of this special site, merging the past with new, fresh, and vital roots. La Pista 500 is the largest hanging garden in Europe and Casa 500 - welcoming visitors with an interest in the FIAT icon, art, architecture, and nature - is not just a museum: it’s the first step on a journey into the future.

As the original, symbolic home of FIAT for a century, the Lingotto is constantly evolving and adapting over time. Innovation, attention to detail, and lightness remain at the core of the brand's plans, with a strong prioritization of customers' real needs in an era of continuous change.

DISCOVER FIAT CONFIGURE FIAT