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A new Fiat and Abarth showroom has opened at the flagship Stellantis &You dealership in Chiswick, West London
The new showroom, marks FIAT’s return to the capital and comes at an exciting time for the Italian brand, following the recent launch of the New Fiat 600 and Abarth 500e, which now sit alongside the iconic Fiat 500 in the marque’s ever-expanding range. The opening is part of an ambitious expansion plan for the FIAT retail network, with the total number of dealerships scheduled to increase from 76 to 100 during 2024. The Chiswick site was originally upgraded with a £14.5 million investment in 2020 but will now give Londoners a chance to access and enjoy a taste of La Dolce Vita.
Located on the ground floor of the building, the space will feature the brand’s new Dolce Vita corporate identity. The complete FIAT and Abarth range will be available at the dealership for customers to discover and test drive, including the Fiat 500 and new Fiat 600, with both models available in electric or hybrid format, and the Abarth 500e. The state-of-the-art facilities also include ample EV charging points for customers, a 12-bay workshop and two MOT bays. Further support is provided by an off-site parts hub, fleet and business centre, and additional aftersales facilities at close-by Brentford. Stellantis &You West London is fully operational and ready to welcome future FIAT and Abarth customers now. It will be a key location for FIAT and Abarth in London, supporting private, business and Motability customers.
Angela Shepherd, Stellantis &You UK Chief Executive commented: “FIAT presents a fantastic opportunity for Stellantis &You in London, and I’m excited to see the new showroom launch. We all love to see new products coming to market, and in Fiat 600e, we have a model with style and flair to suit Londoners sitting alongside a range of electric and hybrid options. With five brands available at West London, we can offer our customers so much choice.”
Damien Dally, Managing Director Fiat and Abarth said: “The return to London for FIAT and Abarth is an important development for our brand, and the Chiswick location is perfect for us. Our product range is growing quickly, with Fiat 600 and Abarth 500e now sitting alongside the ever-popular Fiat 500 in our growing product line-up. With the Abarth 600e coming later in the year and more exciting product news only a few months away, this is the perfect time for the brand to be back in the capital. As always with FIAT, we try to add a touch of Dolce Vita to people’s lives and look forward to doing just that at West London.”
Stellantis &You UK recently celebrated the first anniversary of its name change and currently holds 57 new vehicle franchise locations in the UK, having recently acquired a Vauxhall site in Selly Oak, Birmingham. A multi-million-pound development is also underway in Bristol to create a brand-new premises to house six automotive brands, including the introduction of Alfa Romeo and Jeep to the Stellantis &You UK line up.
