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DS 3 CAFÉ RACER LIMITED EDITION
29 May 2018
Taking inspiration from the Café Racer and Ace Café motorcycle culture of 1960s London, DS 3 Café Racer is a stylish new limited edition from DS, featuring strong ‘Café Racer’ exterior branding, bi-tone body colour and a luxurious interior of Trinitario Brown Nappa watchstrap leather.
A strong equipment specification including DS LED Vision - Xenon headlights and reversing camera compliments the style of DS 3 Café Racer and with a UK production run of just 150, further confirms its unique appeal.
Quintessentially luxurious with a touch of rock, classical with a hint of provocation, rough-edged yet with neovintage design, the appeal of “Café Racer” style is not restricted to bikers’ circles but goes much further, extending to worlds as diverse as fashion, lifestyle, literature, magazines… DS 3, a true style icon, an icon of its generation, makes a mark on its era once again and offers an interpretation of this genuine social phenomenon.
Inspired by the work of genius motorcycle builders such as Shinya Kimura, the concept of wabi sabi (austere sophistication) and events like Wheels and Waves, DS 3 offers this ultra-customised limited edition that combines the rich and glorious history of DS, the Brand’s unconventional spirit, and leading-edge performances and technologies, for a unique driving experience.
The DS Automobiles brand and BMD Design, united around shared values of style, authenticity and know-how, came together to create DS 3 Café Racer, a pure object of desire. The studio BMD designed the decor for the Limited Edition DS 3 Café Racer, evoking a unique rock and vintage universe that combines sophistication and practical design.
The DS Automobiles teams, for their part, put the finishing touches on this DS 3 Café Racer to make it a unique and modern vehicle with a strong personality that breaks free from the stereotypical world that surrounds us.
