11 September 2023
Abarth came to the premiere of the next installment of the Mission: Impossible film saga, held in Rome on the 19th June. Abarth showcased the 500e, a car that maintains the brand's typical performance and driving pleasure, making "the impossible possible".
Abarth appeared alongside Mission: Impossible – Dead Reckoning Part One at the premiere of the greatly anticipated next installment of the franchise, written and directed by Christopher McQuarrie. The event occured on the 19th June in the stunning setting of Rome, with other locations in which the film was shot, such as London, Abu Dhabi, and others, following. The film, from Paramount Pictures and Skydance, opened in cinemas worldwide on July 12th.
Two main characters shared the spotlight during the premiere: the legendary 1960s Fiat 500 Abarth starred in the stunning Piazza di Spagna, which enthusiasts immediately recognized from one of the flim's climactic scenes; and the New Abarth 500e, an irreverent and fully electric model with an appealing sharp design, which was located in front of the red carpet leading to the auditorium.
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